Nathan Vega
VP Business and Product Development
Published Apr 19, 2018

According to our 2017 Forrester survey, more firms are looking to industry peers for new technology guidance. Here’s why.

New technology is emerging at a mind-boggling rate. But just because technology arrives on the market doesn’t mean customers will automatically understand it or its business value. It’s understandable that there will inevitably be some knowledge gaps that come with the territory, especially with complex new tech like AI or machine learning. It’s also easy to see why enterprise business leaders don’t want to dive in headfirst to spend a large amount of time and resources on an unproven entity. No one wants to have to choose between a security risk and a business risk.

Still, waiting until things are “proven” is a non-innovator’s answer, for several reasons. For instance, this approach puts the business at risk for disruption. According to CIO.com (Sep 17, 2015), the average CISO tenure is just 17 months. That’s not enough time to wait and see. We quite often see “trusted” (which usually simply means “a known entity”) vendors travel with CISOs and CIOs from firm to firm, earning years of loyalty merely by warning against steep switching costs and business slowdown.

Anxieties about new technology adoption are widespread, even among tech-savvy executives. But how can business leaders gain a better, more objective picture about new technology outside their own vendors and organizations?

You can’t simply turn a blind eye to new technology: businesses need to adopt and innovate to survive. And simply loading on more tools creates higher cost, more workload debt and greater need to prioritize security resources. How can your company smartly determine which security controls to invest in?

The simple answer is to get by with a little help from your peers. That’s why more than ever, security practices need to collaborate on how to take on new technologies to support their business. According to a survey we recently commissioned from Forrester, business decision maker indicated that the number of respondents who buy based primarily or solely on what trusted vendors recommend (35%) has been surpassed by a new strategy. More business leaders (43%) now instead buy what has been proven successful in the market and amongst colleagues/peers. In other words, outside opinions are becoming even more crucial.

The cybersecurity community is tight knit, and today they still rely heavily on their own colleagues for advice. However, companies are beginning to realize that external peers can provide just as much, if not considerably more value in security and technology adoption.

A full three-fourths of firms surveyed are already relying heavily on external advice when it comes to technology adoption.

Sharing knowledge helps build an objective strategy, address threat intelligence with fewer blind spots, and aid in making security investment decisions. The security landscape is complex; expanding the knowledge pool can only help companies stay secure.

Nearly three-quarters of respondents indicated that continuous access to a collaborative group of peers outside their own company would be valuable when assessing new tech strategy and threat/intel sharing. That’s exactly what we provide to our Membership--continuous access to collaborative solutions and resources around cybersecurity, analytics and talent. We help close knowledge gaps and keep every business in the Membership informed and safer, via shared IP, subscription products, CISO roundtables, collaborative working sessions and more.

Technology helps us connect, so the next time your business needs to select or implement new technology, connect with us or a trusted outside peer to help fill in the gaps and speed adoption.